Creative Practice 04 - Update Your Personal Branded Images
Have you ever thought about it and if not, why haven't you?
Dear friends,
Today’s letter is about approaching photography from the perspective of what exactly I can offer in the form of longevity and value.
A few of my driving forces are making photographs that my clients would feel excited about hanging on their walls and also passing them on to the younger generation. Nowadays, that yardstick has moved slightly into providing people with photographs that present themselves in the form of personal branding sessions.
Personal Branded Images? What is that?
A few of my driving forces are making photographs that my clients would feel excited about - whether that is hanging the images on their walls, it could be also passing them onto the younger generation or gifting it to friends and families during birthdays and seasonal holidays.
Nowadays, that yardstick has moved slightly into providing people with photographs that present themselves in the form of personal branding sessions. I would define personal branded images as images used in both digital and offline spaces that represent your image and likeness to members of the public and others who already know you, allowing them to recognise when you are present or likely to be somewhere presenting or doing something else.
Earlier this month, I created a new set of images for a model who wanted to update her portfolio and practice doing something a little outside her comfort zone. I wrote a blog post earlier this week sharing why you need an EPK. An EPK is an electronic press kit that is similar to what I would offer in a personal branded session.
Here are a few examples of photographs from a recent session with a model called Gloria who needed to update her portfolio. I will be writing a blog post about this on my website next week.
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