Brand photography for UK based business | Creative Practice - 08
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Brand photography for UK based business | Creative Practice - 08
Branding photography for two businesses in two different cities
Hey friends and family,
The closer we get to December, it’s also a huge reminder that 2024 is around the corner. Since the last time I sent out a newsletter, I have worked with a couple of businesses and supplied them with lifestyle imagery for their business to help portray their brand as more friendly and approachable.
Tegemea Virtual Assistants
Tegemea is an upstart business supplying tech startups and other small medium-sized businesses with virtual assistants.
They are based in London and in collaboration with a London-based production company, I was able to provide brand images for Tegemea to support the marketing campaigns for Q1 2024.
I got a glimpse of some of the design pamphlets currently being designed and I can’t wait to share them with you once my client has begun to share them.
Attraction World Group
Attraction World Group is the leading provider of tours, activities, and attractions in over 30 countries around the world - among them Disneyland and NASA Johnson Space Center in Houston, Texas.
Earlier in the summer, I shot lifestyle brand images in their new HQ in Birmingham, United Kingdom
Lessons learned:
When working with corporate clients or SME businesses, it's advisable to adopt a pricing strategy based on half-day or full-day rates. This approach accounts for the unpredictable nature of projects where things seldom go as planned. In my experience, there is often a need to wait and accommodate time redundancies. I have learned that establishing these clear pricing structures ensures that I am compensated fairly for the time spent, even when projects extend beyond the initially estimated duration.
A crucial lesson I've learned is the importance of always bringing extra batteries to a shoot. Building on my previous point, I once entered a shoot expecting it to last only a couple of hours. However, the clients requested additional time, and I found myself in a challenging situation with insufficient power to complete the job. I now carry spare batteries that not only safeguard against unexpected extensions but also ensure that I have the necessary resources to deliver a professional and uninterrupted service.
Seeking permission to use flash is a photography etiquette that can significantly impact the outcome of your work. As we are in the United Kingdom, there are many cases, where there is insufficient natural light, and while some situations may not be suitable for flash photography, it's essential to communicate with clients about the potential benefits. Most clients would prefer the temporary inconvenience of a flash over receiving dark and moody images. I have learned that ‘seeking permission” demonstrates my commitment to delivering high-quality results while still respecting the preferences and expectations of my clients.
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See you soon!